A painter and creative spirit since childhood, Elena has always found ways to turn her imagination into something others can see, hold, and love. With a talent for mathematics and physics too, she brings both creativity and a thoughtful, precise approach to everything she makes.

She started Bedazzled while still a student at SABIS, adding sparkle to her own belongings. Her creations caught people’s attention, requests started coming in, and a personal passion grew into a brand.

Her dream was simple: inspire others to create and bring a little sparkle of magic into everyday life. As Bedazzled grew, she introduced personalized accessories and DIY kits so everyone could experience the joy of making something their own.

Today, Elena is studying architecture at NDU, a natural meeting point for her love of art, design, and science. Whether she’s painting a canvas, imagining a space, or developing a new kit, she combines an artist’s eye with a problem-solver’s mind.

Through Bedazzled, she hopes to spark your creativity and add a little magic to your everyday life.